Paul Gelardi

Chief Financial Officer, Electrolux Major Appliances Asia Pacific - Singapore

4001DurbanKwaZulu-Natal - South Africa

AN INTERNATIONAL CHIEF FINANCIAL OFFICER with valuable experience in handling acquisitions, JVs and major change programmes for multinational companies, offering commercial awareness, cultural sensitivity, strategic vision and a strong IT background.

Paul Gelardi
1 contact
Professional experience
2005 - 2009

Promoted to develop the financial functions of the region consisting of 16 operations 11countries and play a leading role in moving the region to profitability. ? 4 staff.
? Standardised all Asian operations on one instance of JDE ERP systems leading to the opportunity to develop one shared service accounting function for Asia.
? Negotiated the change of business model in India achieving a 5% royalty income on the License of the brand while selling the loss making local company, saving US$30m p.a..
? Drove the manufacturing strategy closing 2 and reducing the remaining manufacturing units in Australia, moving production to Low Cost sites in China and Thailand, saving US$20m p.a.
? Developed business intelligence and management reporting systems to monitor, control and drive the businesses by product line, channel and geography.
? Led Sarbanes Oxley compliance program across Asia with zero adverse observations.
Played a key role in reducing losses from US$ 65m in 2004 to a profit of US$35m in 2009 by removing non-value creative products and activities.

Furniture - Home Appliances
2003 - 2004

Invited to help lead the turnaround in the publicly listed 80:20 joint venture operations in India, which was losing US$ 40m p.a. with severe joint venture partner relationship problems.
? Reorganised Finance function around business processes and instituted very tight expenditure controls across all business activities.
? Closed and sold 3 high cost manufacturing sites focusing the value-added production in the remain 3 manufacturing sites, cutting losses by US$12m
? Represented Electrolux in all JV Partner negotiations and multiple High Court cases brought against the company by JV Partners. Turning the JV Partner relationship into a cooperative and supportive one.
? Created legal precedent by succeeding in de-listing the company from 3 major stock exchanges overcoming objections from minority shareholders by organising a series of diluting capital injections and minority buy-back schemes.
Halved the losses in the company each year while restructuring the business and simplifying the legal status enabling the business to focus on the commercial realities.

Furniture - Home Appliances
2001 - 2003

Invited to be responsible for all the UK operations of Hibernia Foods following the acquisition of Sara Lee Bakeries by Hibernia Foods.
? Kept the business alive for 2 years through micro-management of cash on daily basis.
? Massively improved reporting and planning functions.
? Developed strategic turnaround plan involving significant restructuring of the businesses.
Speedy and drastic action required to save the business was not forthcoming.

Frozen food
2000 - 2001

Invited to return to UK for a 2-year assignment to assist a young management team stabilise a deteriorating situation and develop / implement a turnaround plan ? 26 staff.
? Focused the business on retail deal profitability, improving margins from 10.4% to 25.3%.
? Resolved a major SAP implementation crisis, restoring credibility to product costs, sales and financial reporting while gaining inventory visibility & allowing customer service to return to 99%.
? Introduced product profitability reporting, leading to manufacturing cost reductions of £3m.
? Focused on cost reductions (SG&A reduced by £2.8m or 18%) and cash flow management with £10m of positive cash flow in FY 2001.
Overall played a key role in reducing losses from £12m in FY 2000 to £6m in FY 2001 and with profits in each month from April to August 2001, enabling a viable sale of the bakery business.

Frozen food
1998 - 1999

Promoted for the financial control of 28 wholly owned and JV companies, covering all Asian retail product divisions, to realise synergies and develop, with a new CEO, a 5 year strategic plan.
? Played a leading part in formulation of the development plan for Asia, SL?s prototype geographical rather than product based region, including a clearly focused acquisition strategy.
? Negotiated acquisition of a $75m Skin Care company in Philippines, overseeing its integration.
? Acquired a Bakery business in China for its licences.
? Reduced divisional overheard by $1.5m by integrating HO functions for 3 regional offices.

Miscellanous manufactured products
1997 - 1998

Promoted to take full financial responsibility for all 19 H&BC operations in 13 countries in Asia.
? Introduced Balanced Score Card reporting and process mapping for all 19 companies ensuring strategic and operating alignment of each operation with the Asia Region strategy as a whole.
? Developed a regional strategic IT vision, standardising all IT systems and linking all platforms in a frame relay based network, enabling an Asia-wide disaster recovery plan to be devised.
? Focused the companies on margin maintenance and cost reduction programmes enabling the region to come through the Emerging Markets currency crisis (1997) without a single closure.

Household goods
1991 - 1997

Promoted for financial control across all Indonesian operations ? 97 direct staff, 200 indirect.
? Formed a Venture Capital Company to enable SLC to gain significant competitive advantage over other foreign companies when entering a new business area closed to foreign investment.
? Provided the necessary financial and IT systems, and knowledge to navigate through the legal complexities, enabling the start-up of Direct Selling and the entry of the Bakery business.
? Successfully negotiated the acquisition of the local Amami, Badedas & Brylcreem businesses.

Household goods
1986 - 1991

Promoted to take responsibility for all 4 Household & Body Care operations in Indonesia ? 35 staff.
? Merged head office functions of two additional SLC subsidiaries, into Nicholas Kiwi operations.
? Negotiated and executed the sale of Nicholas Laboratories to a local group.
? Successfully steered the companies through major tax audits without significant financial consequences, following the appeal process to a Supreme Court judgement.

Cleaning products - Detergents
1985 - 1986

Invited to integrate back office operations for the newly acquired NK companies ? 18 staff.
? Merged the accounting and administration of PT Nicholas Laboratories and PT Kiwi ensuring improved efficiency and enabling tight corporate timetables to be met.
? Successfully led negotiations with two labour unions, making major changes in the remuneration systems and significantly reducing the administrative workload.
? Introduced PC based accounting systems after standardising the accounting processes.

Pharmaceutical
1981 - 1985

Promoted to set up all control and reporting systems and processes required to support a start-up operation, later with responsibility for HR, purchasing, planning & inventory control ? Max. staff 21.
? Provided financial support on the start-up of the local company, advising on capital structure and currency planning within local and Beecham Group requirements.
? Negotiated local and offshore financing, initiating forward cover arrangements and saving $1m in the 1983 major devaluation of the Rupiah.

Pharmaceutical
1979 - 1981

Recruited to support the commercial team working on the T/o $100m Africa & Caribbean areas.
? Provided financial input into tender pricing and local manufacturing possibilities, and produced monthly management accounts for the division.

Pharmaceutical
1975 - 1979

Recruited for training and later promoted as senior in charge of major audits of quoted companies, supervising a small team of assistants, evaluating business systems & financial information flows.

Certified Public Accounting
Education
Hobbies
Building and growing profitable businesses. , Removing unprofitable operations.

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